It seems everyone sells t-shirts, and if you have not already done so, you could be next. Before embark you on Affairs you’ll be surely happy to receive some tips for success for sure in this area! Here is a small guide of 10 points that we consider important when you want to start your own ready-to-wear activity.
Make sure that you are informed on the textile industry before you start to get an understanding of the functioning of your future company. Take example on the strategies of other brands is one of the keys to success.
2. What is your goal?
Before you begin, we recommend that you have a clear idea of what you intend to do. Try to determine such things as: what brand of t-shirts you intend to sell, what is your target, your t-shirt will be simply available online or do you have to aim to sell in stores, etc. Planning a marketing strategy, which involves both free and paid advertising methods and creating a brand. To begin with, identify your brand’s values, its missions, its objectives, its strategies, and what you hope to short and long term.
3. know the competition
In the field, the competition is tough. You must know what are the competing brands and what they offer. The best course to propose something that they do not. If you launch a brand of humorous t-shirts, you should watch that produce other brands of the same sector of activities. Observe the variety of their products, their pricing and their promotions, as this will stimulate new ideas for your own business strategy. This can be easily done nowadays by the simple reading of blogs competing brands and the subscription to their newsletter.
4. create products that people buy
This step should be obvious, but you will be surprised to see that this is not always the case. Also, be sure to perform quality tests, surveys, your clients preferably.
5. determine your budget and your expenses
Once you know what you intend to do, it is important to get an idea of the actual costs of such an undertaking. When you start to produce your t-shirts, keep track of all your expenses and your income. Request a quote for your printers with several companies and choose always best suits your goals. Add to the final cost labelling, marking, bagging, brief all finishing options that you can use. Don’t forget the pricing of packages and the storage of your products. Don’t get me wrong about the hundreds of startups who are born every day in this business, start business is never cheap.
6 expand your promotion
The best way to let you know is talking about you. To begin, your strategy may include advertisements in newspapers, news releases in blogs and social networks, etc. You can even plan to offer free some of your t-shirts, just so that people wear them, thus conveying your image. Use tactics of guerrillas and promotional items (like this one) can have a huge impact on the growth of your business. However remember that sooner or later, you have to spend money to promote your business, so you must be willing to pay for advertisements and other online campaigns paid marketing methods.
7. find partners
You will need to find partners to maximize the potential of your brand and help you achieve your goals more efficiently. Make sure you have partners in your business while also collaborating with other companies who can assist you if necessary.
8. set goals for success
How many t-shirts do you plan to sell this year? How much this month or this week? Many people are unable to answer this question or don’t care, but it is a mistake. A successful business always attaches success objectives, in order to have a precise idea of what works. It is important to set a goal and believe in our ability to achieve it. If you decide to sell 10 t-shirts every week, and I wish you sincerely, you do everything you can to find a way to achieve this goal. On the other hand, if you are not set targets, you may lose time and money and your business may not hold out.
9. never give up, even if sales do not come
If sales do not come as you hoped, try to find ways to improve your products, your strategy or your work habits. The winners never relinquish and the quitters never win. You could visit your site or your blog by another brand because an outside opinion is never overlooked. In addition, the advice of others who succeed are always good to take. Consider how you stand compared to the competition and highlight your advantages.
10. Finally, have fun!
If you want to launch your business simply to make profit, it is certain that you will never succeed, and this is true for any business. The important thing is to love what you are doing and do what we love. Then, your passion and your creativity will appear in your brand and the public is indifferent. Be continually productive fun and your efforts will be rewarded!